Salman Khan has partnered with Jacob & Co. to launch a limited-edition watch, The World Is Yours Dual Time Zone. Priced at approximately Rs 61 lakh, this exquisite timepiece embodies heritage, family values, and global connections.
A Collaboration Rooted in Friendship
Khan’s association with Jacob & Co. Founder and Chairman Jacob Arabo played a crucial role in this venture. Known for his affinity for luxury watches, Khan has frequently sported Jacob & Co. pieces, including the Bugatti Chiron Tourbillon. Their latest creation is inspired by a personal story—Arabo’s father gifted him a watch symbolizing the value of time and life’s opportunities. This deeply resonated with Khan, motivating him to design a watch dedicated to his father, legendary screenwriter Salim Khan.
Features and Design
The World Is Yours Dual Time Zone is tailored for individuals who frequently travel across different time zones. It boasts a dual time zone function with fully independent hour and minute settings. This makes it particularly convenient for regions with unique time offsets, such as India’s GMT +5:30.
Key design elements include:
- Indian cultural influence: Saffron and green accents inspired by the national flag.
- Personalized engraving: A laser-engraved world map on the case back with “Salman Khan” inscribed.
- Signature initials: “S.K.” positioned at the 6 o’clock mark on the lower dial.
- Custom packaging: A special box in Khan’s favorite turquoise shade, complementing his signature bracelet.
A Tribute to Legacy
Expressing his sentiments, Salman Khan shared, “Time connects us across generations. When I learned Jacob’s story, I knew I wanted to create a timepiece that honored my father’s role in my life. ‘The World Is Yours’ is more than a watch—it’s a symbol of family, legacy, and the moments that shape us.”
A Global Connection
This collaboration places Salman Khan among an elite group of global personalities associated with Jacob & Co.. It reinforces the brand’s dedication to crafting timepieces that transcend mere craftsmanship, carrying profound personal and cultural significance.


